The Leadership Fix for Engineering Teams That Ship But Still Miss the Mark
Get a FREE preview of Product Driven—the tactical playbook helping modern CTOs, founders, and engineering leaders build teams that think like owners, not order-takers.
Get The first 7 chapters today
What It Means to Be Product Driven
Product Driven teams don’t just ship fast.
They ship with purpose.
They own the outcome.
And they never say “just tell me what to build.”
You’ll walk away from this preview knowing exactly why product-first teams ship less—but deliver more.
What It Means to Be Product Driven
Product Driven teams don’t just ship fast.
They ship with purpose.
They own the outcome.
And they never say “just tell me what to build.”
This book shows you how to lead the kind of team you've always wanted.
If You’ve Ever Felt Like the Bottleneck…
This Book’s for You
You’ve got great engineers.
But they’re stuck in a system that keeps them disconnected.
Disconnected from the product.
Disconnected from the customer.
Disconnected from the customer.
That’s not a talent issue.
That’s a leadership issue.
Product Driven shows you how to build a team that owns the outcome— before someone else does.
If You’ve Ever Felt Like the Bottleneck…
This Book’s for You If...
Your team ships fast—but it doesn’t seem to matter.
You’re still stuck in the middle of every decision.
Your engineers build what’s asked… not what’s needed.
You feel like the bottleneck, no matter how hard you try.
You’re tired of hiring smart people who still need handholding.
You spend more time managing Jira than leading your team
What You’ll Get in the Free Preview
Disconnected Engineer
How smart teams end up building the wrong thing
Why Output Isn’t Enough
The shift from busywork to business value
The Five Foundations
The new model for Product Driven teams
The playbook every modern CTO should read.
See What Early Readers Have to Say...
About the Author
Matt Watson
Matt Watson is the Founder and CEO of Full Scale, a fast-growing software development partner that helps tech companies scale with world-class engineers from the Philippines.
He’s also the former CTO of VinSolutions, which he co-founded and scaled to a $150M acquisition by AutoTrader. After that exit, he went on to launch Stackify, a developer-first monitoring platform that served thousands of teams around the world before being acquired by Netreo.
Across more than two decades in tech, Matt’s built, led, and scaled engineering teams through hypergrowth, high-stakes exits, ugly product failures, brutal fundraising cycles, and the daily chaos of managing smart people with too little context and too many dependencies.
He’s been the engineer, the founder, the CTO, and now the CEO—which means he knows exactly how and why engineering orgs lose the plot when it comes to product outcomes. He’s seen what works, what breaks, and what gets sugarcoated in conference rooms but falls apart in real life.
Product Driven is the no-BS playbook Matt wishes he had twenty years ago—before he had to learn everything the hard way. It’s for tech leaders who are tired of shipping things that don’t matter and ready to build teams that think, lead, and deliver like owners.
How to Get the first chapters of Product Driven for FREE
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What Awaits You Inside Product Driven
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
How to Shift from Output to Outcomes
Between engineering, product, users, and leadership—and how to fix them
Build Product-Minded Engineers
Get your team out of ticket mode and into problem-solving mode
Drive Business Value, Not Code Velocity
The unspoken responsibilities no one trained you for—but your team expects
Unlock early access to the book’s first section
Start implementing product thinking before your competitors do
Get exclusive launch bonuses (only available to waitlist members)
Join the live Q&A and launch party with Matt Watson
Lead your team with a playbook built for today’s tech reality
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