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How to Build Engineering Teams That Think Like Owners, Not Order-Takers
You don’t need another Agile framework.
You need a team that can think.
This is the brutally practical playbook to make it happen.
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Product Driven
The Software Engineering Leadership Model for Product Thinking, Ownership, and Outcomes Paperback
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What It Means to Be Product Driven
Product Driven teams don’t just ship fast.
They ship with purpose.
They own the outcome.
And they never say “just tell me what to build.”
This book shows you how to lead the kind of team you've always wanted.
If You’ve Ever Felt Like the Bottleneck…
This Book’s for You
You’ve got great engineers.
But they’re stuck in a system that keeps them disconnected.
Disconnected from the product.
Disconnected from the customer.
Disconnected from the real outcome.
That’s not a talent issue.
That’s a leadership issue.
Product Driven shows you how to build a team that owns the outcome— before someone else does.
If You’ve Ever Felt Like the Bottleneck…
This Book’s for You If...
Your team ships fast—but it doesn’t seem to matter.
You’re still stuck in the middle of every decision.
Your engineers build what’s asked… not what’s needed.
You feel like the bottleneck, no matter how hard you try.
You’re tired of hiring smart people who still need handholding.
You spend more time managing Jira than leading your team
When You Buy the Book, You’ll Also Get:
You’ll get instant access as soon as you upload your receipt.
BONUS #1
PDF copy delivered right away
Start applying product thinking before the rest of your org even knows what hit them
Get a head start on the book your team will be quoting, debating, and thanking you for handing them.
BONUS #1
The Product Driven Meeting Makeover
How to Use the 6 Meetings You Already Have to Help Your Team Think Like Owners
Culture is shaped in meetings. This kit helps you shape it on purpose.
BONUS #3
Product Driven
coach GPT
Your on-demand thinking partner. Built to help you lead sharper, coach better, and fix team issues before they become cultural rot.
It’s like having Matt Watson on speed dial 24/7.
And more surprises!
We can't give it all away, but trust us, there are LOTS of extra goodies for everyone who gets the book.
See What Early Readers Have to Say...
About the Author
Matt Watson
Matt Watson is the Founder and CEO of Full Scale, a fast-growing software development partner that helps tech companies scale with world-class engineers from the Philippines.
He’s also the former CTO of VinSolutions, which he co-founded and scaled to a $150M acquisition by AutoTrader. After that exit, he went on to launch Stackify, a developer-first monitoring platform that served thousands of teams around the world before being acquired by Netreo.
Across more than two decades in tech, Matt’s built, led, and scaled engineering teams through hypergrowth, high-stakes exits, ugly product failures, brutal fundraising cycles, and the daily chaos of managing smart people with too little context and too many dependencies.
He’s been the engineer, the founder, the CTO, and now the CEO—which means he knows exactly how and why engineering orgs lose the plot when it comes to product outcomes. He’s seen what works, what breaks, and what gets sugarcoated in conference rooms but falls apart in real life.
Product Driven is the no-BS playbook Matt wishes he had twenty years ago—before he had to learn everything the hard way. It’s for tech leaders who are tired of shipping things that don’t matter and ready to build teams that think, lead, and deliver like owners.
What Awaits You Inside Product Driven
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
How to Shift from Output to Outcomes
Between engineering, product, users, and leadership—and how to fix them
Build Product-Minded Engineers
Get your team out of ticket mode and into problem-solving mode
Drive Business Value, Not Code Velocity
The unspoken responsibilities no one trained you for—but your team expects
Unlock early access to the book’s first section
Start implementing product thinking before your competitors do
Get exclusive launch bonuses (only available to waitlist members)
Join the live Q&A and launch party with Matt Watson
Lead your team with a playbook built for today’s tech reality
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