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The Product Driven Newsletter
Build Better Products, Build Better Teams.
Weekly proven strategies to help your developers deliver real business value, straight from a CTO who's been there.
Get battle-tested strategies to scale global development teams.
Learn how top CTOs bridge the gap between business and tech.
Get actionable frameworks you can implement immediately.
Here's What Gets Delivered
To You Every Week
TUESDAYS
The Product Driven Playbook
My personal insights, frameworks and battle-tested strategies from 20+ years leading product teams.
THURSDAYS
Tech Leaders in the Trenches
Raw, unfiltered conversations with CTOs and tech leaders who are successfully bridging the business-technical divide.
You Already Know the Painful Truth
Most development teams are stuck in an endless cycle of building features that don't move the needle.
Your developers are smart and talented, but they're disconnected from the real problems they're solving.
I've been there.
At Stackify, we struggled with this exact challenge until we discovered a better way.
Now at Full Scale, I've helped hundreds of companies transform their development teams from code producers into product innovators.
This newsletter gives you the exact frameworks, strategies and real-world examples you need to:
Cut development cycle time in half
Dramatically improve feature adoption
Boost developer retention and satisfaction
Drive real innovation from your entire team
What It Means to Be Product Driven
Product Driven teams don’t just ship fast.
They ship with purpose.
They own the outcome.
And they never say “just tell me what to build.”
This book shows you how to lead the kind of team you've always wanted.
PREVIEW
If You’re Missing This, Your Best Engineers Are Quietly Checking Out
No one announces it.
There’s no “I’m disengaged” Slack message.
No red flag in the sprint report.
But you can feel it.
The edge is gone.
The curiosity starts to fade.
The strongest people on your team—the ones who used to push back, challenge ideas, and raise the bar—go quiet.
They’re still productive.
They still ship code.
But something’s missing.
And by the time you notice it?
They’re halfway out the door.
This is one of the hardest things about leading technical teams.
You don’t lose your best engineers in a moment.
You lose them in pieces.
And the cause usually isn’t money or burnout or office perks.
It’s a quiet breakdown in the three things that matter most...
About the Author
Matt Watson
Matt Watson is the Founder and CEO of Full Scale, a fast-growing software development partner that helps tech companies scale with world-class engineers from the Philippines.
He’s also the former CTO of VinSolutions, which he co-founded and scaled to a $150M acquisition by AutoTrader. After that exit, he went on to launch Stackify, a developer-first monitoring platform that served thousands of teams around the world before being acquired by Netreo.
Across more than two decades in tech, Matt’s built, led, and scaled engineering teams through hypergrowth, high-stakes exits, ugly product failures, brutal fundraising cycles, and the daily chaos of managing smart people with too little context and too many dependencies.
He’s been the engineer, the founder, the CTO, and now the CEO—which means he knows exactly how and why engineering orgs lose the plot when it comes to product outcomes. He’s seen what works, what breaks, and what gets sugarcoated in conference rooms but falls apart in real life.
Product Driven is the no-BS playbook Matt wishes he had twenty years ago—before he had to learn everything the hard way. It’s for tech leaders who are tired of shipping things that don’t matter and ready to build teams that think, lead, and deliver like owners.
Don't let another quarter go by with your development team building the wrong things.
Join 19,000+ tech leaders getting actionable insights in their inbox every Tuesday and Thursday.
What Awaits You Inside Product Driven
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
How to Shift from Output to Outcomes
Between engineering, product, users, and leadership—and how to fix them
Build Product-Minded Engineers
Get your team out of ticket mode and into problem-solving mode
Drive Business Value, Not Code Velocity
The unspoken responsibilities no one trained you for—but your team expects
Unlock early access to the book’s first section
Start implementing product thinking before your competitors do
Get exclusive launch bonuses (only available to waitlist members)
Join the live Q&A and launch party with Matt Watson
Lead your team with a playbook built for today’s tech reality
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