FREE Guide for CTOs, VPs of Engineering & Tech Leaders
FREE TRANSFORMATION FRAMEWORK
Stop Shipping Features No One Uses
Build Product-First Teams That Deliver What Matters
Your developers are brilliant, but stuck waiting for specs. The result? Features get built perfectly… but miss the mark with users.
This free guide shows you how to lead engineers who think like owners, not order-takers.
Cut dev cycle time in half by empowering engineers to make decisions without waiting for specs
Ship features users actually adopt with a system that aligns dev + product thinking
Keep your best talent by giving engineers the ownership and clarity they’re craving
What’s Inside This Free Guide
This comprehensive guide reveals how leading tech companies are building development cultures that deliver products users actually want to use.
The 5-step framework for transforming code-first developers into product-first innovators
How to cut cycle times in half by removing bottlenecks and empowering smarter decisions
The adoption playbook to ensure features don’t just ship—they actually get used
The ownership model that keeps your best talent engaged, motivated, and solving real problems
The alignment blueprint to get product and engineering speaking the same language
We wrote this guide for Tech Leaders like you because we've worked with teams like yours
Your developers wait for detailed specifications instead of proposing solutions
Features are technically perfect but often miss the mark with users
You're spending too much time answering basic clarification questions
Your best developers are leaving because they want more ownership
Product and engineering teams feel like they're speaking different languages
Development cycles are slowed by constant back-and-forth
You know there's untapped innovative potential in your team
What It Means to Be Product Driven
Product Driven teams don’t just ship fast.
They ship with purpose.
They own the outcome.
And they never say “just tell me what to build.”
This book shows you how to lead the kind of team you've always wanted.
About the Author
Matt Watson
Matt Watson is the Founder and CEO of Full Scale, a fast-growing software development partner that helps tech companies scale with world-class engineers from the Philippines.
He’s also the former CTO of VinSolutions, which he co-founded and scaled to a $150M acquisition by AutoTrader. After that exit, he went on to launch Stackify, a developer-first monitoring platform that served thousands of teams around the world before being acquired by Netreo.
Across more than two decades in tech, Matt’s built, led, and scaled engineering teams through hypergrowth, high-stakes exits, ugly product failures, brutal fundraising cycles, and the daily chaos of managing smart people with too little context and too many dependencies.
He’s been the engineer, the founder, the CTO, and now the CEO—which means he knows exactly how and why engineering orgs lose the plot when it comes to product outcomes. He’s seen what works, what breaks, and what gets sugarcoated in conference rooms but falls apart in real life.
Product Driven is the no-BS playbook Matt wishes he had twenty years ago—before he had to learn everything the hard way. It’s for tech leaders who are tired of shipping things that don’t matter and ready to build teams that think, lead, and deliver like owners.
Don't waste another sprint with order-takers.
Get your team to think Product First.
What Awaits You Inside Product Driven
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
The 5 Fatal Disconnections
Between engineering, product, users, and leadership—and how to fix them
What AI Means for Your Team
Why product thinking is your last real advantage when the code writes itself
The Four Jobs of Leadership
The unspoken responsibilities no one trained you for—but your team expects
How to Shift from Output to Outcomes
Between engineering, product, users, and leadership—and how to fix them
Build Product-Minded Engineers
Get your team out of ticket mode and into problem-solving mode
Drive Business Value, Not Code Velocity
The unspoken responsibilities no one trained you for—but your team expects
Unlock early access to the book’s first section
Start implementing product thinking before your competitors do
Get exclusive launch bonuses (only available to waitlist members)
Join the live Q&A and launch party with Matt Watson
Lead your team with a playbook built for today’s tech reality
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