Matt Watson
I've been a CTO with the product vision for over 20 years.
Now, I'm teaching tech companies and tech teams how to build better products and better teams with a product-driven mindset.
Why Technical Founders Fail at Sales
How technical founders can leverage their problem-solving skills to master the most critical startup challenge (without feeling sleazy) ...more
product driven
April 03, 2025•6 min read
Engineering Teams Need Craftsmen, Not Just Artists or Scientists
The craftsman approach to software development that's helping tech companies build better products with less waste... ...more
product driven
April 01, 2025•5 min read
Why Most CTOs Fail: The Hidden Trust Crisis Between Tech Leaders and CEOs
When the CTO-CEO relationship breaks down, it's rarely about technical skills. It's almost always about trust. ...more
product driven
March 25, 2025•5 min read
Why Your Developers Should Talk Directly to Customers: Lessons from AWS
The surprising productivity hack that transformed this developer's impact and what it means for your engineering team... ...more
product driven
March 20, 2025•6 min read
Why The Best Developers Are Already Great at Sales (They Just Don't Know It Yet)
The unexpected career superpower that's hiding in your developer mindset... ...more
product driven
March 18, 2025•5 min read
Great Engineers Make Poor CTOs: A Hard Truth About Technical Leadership
Your best engineer shouldn't be promoted to CTO. I learned this the hard way building multiple tech companies. Technical excellence ≠ leadership excellence. Here's what I've seen: Great engineers love... ...more
product driven
March 11, 2025•4 min read
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